Our founder and CEO, Bryon McLendon, turned down a lucrative career opportunity to pursue his passion for helping others live a fit, happy and healthy lifestyle. Unemployed yet determined, he drained his bank account and opened his first retail nutrition store in 1997. With laser-sharp focus, he went to work every single day, morning to night. His wife, Tania, a personal trainer and former college track athlete was his rock, encouraging him along the way. Within two years, Bryon had opened five locations.
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